Photo: Jose G. Cano
The goal of this imagery series, The 11th Hour, was a narrative campaign built around the creation of a surreal character; an imagined mistress time-keeper reflecting back to us a message that time is running out for our blue marble planet.
But in the 11th hour, the last moment in which change is possible, we can create an energy revolution and give nature her chance.
With these photos, my sincerest hope is to spark conversations and inspire scientific inquiry. Because I want to hand future generations a climate system that is still within their control, that gifts them the beauty awe and splendor of mother nature’s ecosystems.
If you feel the same, then please, go see the film, An Inconvenient Sequel: Truth To Power that shows just how close we are to a real energy revolution.
Further, if you want to find your own truth and explore climate science and its implications for yourself, Skepticalscience.com is an amazing resource for breaking down the latest peer-reviewed literature on this topic.
In the end, my message with this campaign is not about the challenge though, but about the opportunity, because it’s our generation that gets to change the world… forever.
Art direction, composite editor & model: Christine Ren, The Underwater Woman
Photography: Jose G. Cano
Prop master: Noah McGinley
MUA/ hair: Kungy Gay Cano
BTS footage: Adam J. Richman, Christine Ren
BTS photo: Breanna Dickson
Set assistants: Emma Porteus, Caroline Trembath